KAMUITOKAMUITO Inc.
JPEN中文

FINANCE. GROWTH. POSSIBILITIES.

Protect what matters.
Open what’s next.

Financial confidence. A life that feels like yours.
Thoughtful support for the choices ahead.

Explore our services
FOR WHAT MATTERS TO YOU
KAMUITO

OUR PHILOSOPHY

Here to protect what matters.

KAMUITO is a coined name inspired by the Ainu words “kamuy” (deity) and “to” (lake). We define it as “a presence that protects what matters.”

The name reflects our admiration for an Ainu worldview in which all beings are equal, and our image of the lake as a place where life begins. With respect for people and nature, we support what matters to you and the possibilities ahead.

MISSION

Improve lives through personal growth.

Our purpose is not to sell financial products. We exist to reduce financial uncertainty, broaden choices and help each person choose their own life. We engage with the person’s life as a whole.

VISION

A world where everyone can choose their own life.

We want more people to make choices based on how they want to live, rather than simply following the expectations of others. We envision a society where financial anxiety no longer stands in the way of pursuing a life of one’s own.

OUR SERVICES

Support for the choices that shape your life

As independent FPs, we begin with your needs. Your assigned planner is your point of contact and connects you with specialist institutions when needed.

01Financial Planning

Financial Planning

We start with your life and priorities, not a product sale. Insurers, banks and securities firms each have their own product ranges and areas of expertise. As independent financial planners, we take an impartial view across insurance, deposits, investments and property to consider the protection and choices that genuinely fit your needs.

Review whether your insurance still fits.

We discuss your family, work, savings and priorities alongside existing coverage and premiums. We help clarify necessary protection and overlapping coverage so you can make an informed decision.

Examples
Family changes / Retirement preparation / Existing policy review

Start with the purpose, timeline and amount.

We review your goals, time horizon and household finances to explore a sustainable approach to saving and investing before considering specific products.

Examples
Education and retirement / Regular savings / Existing assets

Inheritance & Tax | Prepare while you can shape the outcome.

Some options are no longer available after an inheritance begins. We encourage early preparation while your wishes can be discussed: family priorities, assets, intended distribution and funds for tax payments. To help prevent family disputes, we connect you with our partner tax accountants who specialize in inheritance.

Alongside tax-saving considerations, we help identify issues you may have overlooked, including potentially relevant allowances and schemes. Individual eligibility decisions and tax filings are handled in coordination with tax professionals.

Examples
Lifetime inheritance planning / Preventing family disputes / Specialist tax referrals / Reviewing available provisions

Property | Renting, buying and investing—with a plan for what comes next.

We welcome questions about rentals, sales, purchases and property investment. For prospective homebuyers, we consider affordability alongside mortgage consultation and refinancing reviews.

Existing property investors are also welcome, including those facing difficulties with studio-apartment investments. Working with specialists, we help obtain current valuations, review rental levels and examine how management companies handle rent revisions and negotiations. Income, borrowing and future repair costs inform discussions about holding or selling and an appropriate exit strategy. Specialist valuations, transactions and disputes are referred to the relevant professionals.

Examples
Rentals, purchases and sales / Mortgage reviews / Property valuations / Rents and management / Investment exit strategies

Retirement Planning

Starting with the life you want after work, we review expected pensions, living costs, care needs and existing assets. We consider not only how much to accumulate but when and how to draw on different assets. Investment and property exit strategies form part of a retirement plan designed around your future lifestyle.

Examples
Pensions and living costs / Retirement benefits / Asset withdrawals / Investment and property exits

02Portfolio Management

Portfolio Management

Bring SRRI together with your personal risk tolerance.

We use the Synthetic Risk and Reward Indicator (SRRI) to consider investment volatility alongside your personal risk tolerance. Your objectives, investment horizon, liquidity needs and capacity to accept losses inform diversification, allocation and concentration reviews. We support portfolio construction and reviews with a focus on an approach you can sustain.

SRRI is based on investment volatility and does not guarantee future outcomes. Personal risk tolerance is assessed separately in light of your circumstances and objectives.

Examples
Risk tolerance / Asset allocation / Concentration review

03Education & Speaking

Financial Education & Speaking

Build knowledge. Put it into practice. Turn it into wisdom.

Without knowledge, choices can remain invisible. Without action, knowledge alone changes little. We create opportunities to learn about financial basics, wealth building, insurance and life planning, including money matters that are easy to overlook. Our aim is to help participants connect learning to their own circumstances, take practical steps and turn experience into usable wisdom.

Examples
Workplace learning / Financial basics / Life-stage topics

Talks that connect learning with what comes next.

We discuss the audience, goals, theme, duration and format of each speaking engagement. We have delivered a talk for Wacoal Corp. (株式会社ワコール) and has addressed more than 100 financial planners at a single speaking engagement.

Examples
Employee talks / FP education / Topic and format planning

04FP Development

FP Development

A growing financial planner can change the lives beyond their own.

With financial information everywhere, the value of a planner goes beyond possessing knowledge. It lies in evaluating information, listening carefully and considering the client’s whole life. We want more planners to combine that expertise with integrity, consistently putting what matters to clients ahead of personal sales or earnings.

When one planner develops, better support can reach clients and their families. Our purpose is to reduce financial anxiety and help people choose their own lives—not simply sell products. Raising the professional value of FPs and financial literacy in Japan is why we invest in development and support for independent practice.

Alongside technical knowledge and consultation skills, we encourage reflection on professional conduct. We help clarify client-facing practice, goals and the challenges of independence, connecting learning with practical preparation for a trusted, lasting career.

Examples
Preparing for independence / Consultation skills / Integrity and trust

05Coaching

Coaching

Explore the life you want to choose.

Through dialogue, we help you describe your ideals and strengthen your imagination and ability to decide. Personal growth supports choices and action that are your own.

Examples
Independence / Business and sales growth / Personal direction

06Mergers & Acquisitions

M&A & Business Succession

Consider both the business and its owner’s future.

We listen to concerns about business succession, sale or acquisition, clarify the initial questions and connect you with specialists for valuation, negotiations and procedures.

Successor concerns / Succession options / Initial sale or acquisition consultation

07Overseas Investment Support

Overseas Investment Issues & Fraud Concerns

A first point of contact when you do not know where to turn.

If you cannot identify your overseas investment provider’s contact person or understand how to cancel, we help organize your contracts and correspondence, clarify the situation, and consider the appropriate contacts and next steps with you.

If you suspect fraud or hesitate to contact a lawyer because of costs, we listen and help you organize your concerns. Where necessary, we connect you with external specialists and introduce a lawyer when legal assessment or action is required.

Identifying contact points / Preparing for cancellation enquiries / Suspected fraud / Referrals to specialist organizations and lawyers

CONSULTATION FEES

Consultation fees

All prices include Japanese consumption tax. Prices are in JPY.

Hourly consultation

11,000 JPY / hour

Individuals | Annual consulting + consultation fees

330,000 JPY and up

Businesses | Annual consulting + consultation fees

550,000 JPY and up

MESSAGE

The greatest dividend money brings
is freedom.

Daishi Fujishima

Representative Director
Daishi Fujishima

Rising living costs, concerns about taxes and future pensions, and AI-driven changes to work are reshaping our lives. As our surroundings change, we too need to adapt to keep living in our own way. There is a concern that inequality in Japan will widen further, with differences in preparation increasingly shaping the choices available to us.

The greatest dividend money brings to life is freedom: the ability to choose how we spend our time, who we spend it with, and the life we want to lead. Money can support the freedom to live in a way that is our own.

Money is necessary for a decent life and for protecting our dignity. Recognizing its importance, a richer life also means nurturing both financial well-being and our inner lives.

That is why our commitment extends beyond finances to each person’s whole life. What matters to them? How do they want to live? Listening honestly, reducing uncertainty and opening choices are the foundations of work that brings value and joy to others, one step at a time.

Always return to what matters: for the client before us, for Japan, for the world, and for the future a hundred years from now. It is these everyday contributions that build a richer life.

Book: 20代で知っておきたい「生き方の勝算」 (Japanese) ↗

CSR

CSR

JIYU

JIYU supports education for disadvantaged children overseas.

Stationery and school bags no longer used in Japan become opportunities for children to learn. Educational supplies help connect resources with learning.

We participate in these activities, putting KAMUITO’s commitment to giving into practice through our connection with society.

Official website ↗
FPC

With information available to everyone, clients can sometimes know more about money than their financial planners. We believe FPs must keep developing their expertise and the professional value they provide.

We share FPC’s commitment to developing highly skilled planners through a nonprofit organization and improving financial literacy in Japan. This approach matters to us because education should not become product-driven sales training.

Professionals from major financial and specialist institutions also participate. We aim to turn that learning into better support for clients.

Official website ↗

FPC Partner Companies & Services

COMPANY

Company profile

Company
KAMUITO Inc.
Representative
Representative Director Daishi Fujishima
Address
IW Building 1F, 2-10-31 Kanda-Jimbocho, Chiyoda-ku, Tokyo 101-0051, Japan
Contact
kamuitojp@gmail.com

GET IN TOUCH

Let’s talk about what comes next.

For consultations and speaking inquiries.